As Chief Marketing Officer, Amanda is responsible for developing firm-wide strategic marketing and business development initiatives. She is passionate about creating and maintaining successful client relationships, engaging all firm members in business development, as well as developing and sustaining a consistent brand identity that is evident throughout every facet of the firm.
Having been with the firm for 18 years, Amanda has been entrenched in all firm practices and is specifically passionate about retail, mixed-use and urban planning. As an active member of the International Council of Shopping Centers, Amanda is plugged into the latest trends in the retail market and how thoughtful design responses can influence consumers and create meaningful experiences. Further, Amanda led a pro-bono effort to create an Area Plan for the Casa View area which was approved by Dallas City Council in late 2016.
Amanda has been the keynote speaker for several events including “Loving Your Community through Design” at the annual Redeemer Seminary Fundraiser Dinner and “Retail Design Trends” for The Real Estate Council. She has served on a variety of different industry organization boards including CoreNet Global Southwest Chapter, Urban Land Institute and the Society for Marketing Professional Services.
Amanda is a proud Lumberjack, graduating in 2005 from Stephen F. Austin State University with a Bachelor of Arts in both Journalism and Advertising Design. In her time at SFA, she worked the entire time in the LINC computer lab in the Steen Library helping students figure out how to eject their floppy drives and open their Word Perfect files after clearing jobs from the Dot Matrix printers. After falling in love with the campus, Amanda spent every summer in Nac and only went home when they forced her to by closing the dorms. SFA taught Amanda the art of multi-tasking a social life and working two jobs while maintaining a 3.6 GPA. While she learned invaluable technical skills for her profession, she also learned how to refine her networking and business development skills.
Amanda lives in East Dallas with her husband Clay and three children. She has proudly served her community in East Dallas in a multitude of ways. She was a founding board member and Past-President for the Casa View Haven Neighborhood Association, a founding board member of the Greater Casa View Alliance and a member of the Ferguson Road Initiative. Her efforts in each of these organizations have earned them front page coverage in the Dallas Morning News and a spot on Good Morning Texas and WFAA Channel 8 News. In 2015, Amanda received the Young Leader of the Year Award from CoreNet Global Southwest Chapter.
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