How do you turn a dying mall into a vibrant neighborhood center?

The Shops at RedBird Dallas, Texas


  • Masterplanning
  • Mixed-Use
  • Retail
  • Cultural
  • Healthcare
  • Repositioning


1,000,000 SF

Creating a New Heart

The redevelopment of RedBird Mall is rooted in a collective desire to create a new and authentic heart to South Dallas. By re-envisioning this once-thriving center, the new vision seeks to create a dense mixture of retail, office, hotel, community health clinics and multifamily space while also encouraging walkability throughout the site.

This is an opportunity to turn the page and have a fresh start.

Peter Brodsky
Site Features

The design provides an open one-acre lawn for community gatherings and events. The Lawn concept creates a unique community environment for RedBird. Connectivity and variety of space and function will allow the melding of landscaping and architecture. It's a prominent node will draw in the community for an enhanced dining and shopping experience. The site will also include several hospitality opportunities including a hotel. The hotel is a partnership of Atlantic Hotels and Civitas Capital Group and will feature a 124-room hotel with 7,300 square feet of meeting space. Additional plans for RedBird call for re-purposing existing buildings for vibrant office buildings to create a critical mass and additional density. Corporate users will provide jobs and opportunities along with business incubators that will revive RedBird’s very own entrepreneurial community. OMNIPLAN was also selected by Parkland to finish-out a portion of former mall space into a community-oriented medical clinic. The clinic is anticipated to provide 40,000 preventive and primary care visits and 23,000 women’s and infant’s specialty health visits each year for people who reside in South Dallas.

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