How do you turn a dying mall into a vibrant neighborhood center?

Red Bird Mall Dallas, Texas


  • Masterplanning
  • Mixed-Use
  • Repositioning
  • Retail
  • Renovation


1,000,000 SF

Creating a New Heart

The redevelopment of Red Bird Mall is rooted in a collective desire to create a new and authentic heart to South Dallas. By re-envisioning this once-thriving center, the new vision seeks to create a dense mixture of retail, office, hotel and multi-family space while also encouraging walkability throughout the site.

This is an opportunity to turn the page and have a fresh start.

Peter Brodsky
Site Features

The design provides an open one-acre lawn for community gatherings and events. The Lawn concept creates a unique community environment for Red Bird. Connectivity and variety of space and function will allow the melding of landscaping and architecture. It's a prominent node will draw in the community for an enhanced dining and shopping experience. The site will also include several hospitality opportunities including a hotel. The hotel is a partnership of Atlantic Hotels and Civitas Capital Group and will feature a 124-room hotel with 7,300 square feet of meeting space. Additional plans for Red Bird call for re-purposing existing buildings for vibrant office buildings to create a critical mass and additional density. Corporate users will provide jobs and opportunities along with business incubators that will revive Red Bird’s very own entrepreneurial community.

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